The LEGO Provider History

The LEGO brick has changed into a worldwide discomfort that is all the a part of the cultural textile as Billund, the little community in Denmark where everything began. However the company’s trend into an industry giant was not without its discuss of challenges and obstacles. One of those arrived 1942 any time a warehouse flame consumed almost all of00 the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a crucial decision.

He decided to change the company away from wooden toys and toy autos, which had been their bread and butter, and move into plastic toys. It may be a major transformation for the family-owned company, and the one which was not primarily well received.

A journalist noted that “plastics can never replace good, solid wood. ” But Godtfred Christiansen persevered and started to test out new styles that applied plastic. The first commencement step was the introduction on the Automatic Binding Stones that held together in order to avoid block systems from toppling on kids.

The new Lego bricks would not become the well-known toy that we all know today until 1949. Till then, the interlocking stones were mare like a construction toy than an actual building model. It was as well not till 1958 that satisfying hitting coupling system became a standard feature.

Throughout the 1970s, the company continued to extend browse around this site in production and market reach. The company added Legoland subject parks into the mix and introduced more advanced models that were goaled at older spectators, including the Technic line of bits such as axles, gears, levers, and general joints.